+ BOH!LD STATEMENTS
+ OH! LIMITED
+ OH! DESIGN
+ OH!N DEMAND
OH! TREASURE HUNT!
FOR ACCESSOH!RY JUNKIES...
The mission of milajki is to gOH! above and beyOH!nd the shores of sanity, creating an intriguing and interactive brand experience through BOH!ld statement art and design. When it comes to designing rare accessOH!ries we utilise the finest quality and the latest technOH!logy such as 3D printing. Each new item added in the style factOH!ry is a rare gem to treasure hunt. Creative directiOH!n is always based upOH!n a storytellingOH! of the milajki dOH!main. The accessOH!ry pieces are manufactured in limited edition, produced on demand, and sOH!ld exclusively in our pOH!p-up pOH!rtals IRL and OH!nline.
MERCEDES BENZ FASHIOH!N WEEK...
During Mercedes-Benz Fashion Week at Berns in Stockholm the milajki Style FactOH!ry put on a big scale runway shOH!w prOH!duction and art exhibit. An invitation to a swamp safari saloon was sent out for the audience to interact and explOH!re the cOH!ntrasts within. The beautiful and ugly, the young and OH!ld, and the good and bad. The aerie styling made a huge splash for its bOH!ld statement styling, and was featured in the press for being a brave trendsetter such as in Trendhunter and Italian Vogue.
Starting out cOH!llaborating with influencers in the early stages of the internet revOH!lution milajki made it onto the fashiOH!n scene to become a belOH!ved favOH!rite for quirky statement accessOH!ries. Early on trendsetting fashiOH!n blOH!ggers in Sweden such as Amanda Berg, Lisa Olsson, Sandra Beijer, Almah, Moderniteter stepped into the milajki spOH!tlight for success. As did many swedish celebrities such as featured gatekeepers Anine Bing, Sanna Bråding, Josefin Crafoord, and Kitty Jutbring. Since then milajki has gone viral internationally where milajki accessOH!ries have been spOH!tted in glOH!ssy magazines such as Elle and Vogue, TV shOH!ws such as IDOL and X Factor, as well as artist such as P!NK and Charlie XCX.
BOH!LD STATEMENTS ON DISPLAY...
With over 15 years of experience in brand building and visual merchandising the prOH!jects have included many esteemed clients worldwide, such as Sak´s Fifth Avenue, NK (Nordiska kompaniet), MQ, Scorett, Mario Hernandez, Nelly.com, Mercedes Benz Fashion Week, Bread & Butter and Formex Trade Fairs. The creative team prides on being bOH!ld experts fearlessly cOH!mmunicating in a clear manner of cOH!nsistency from storytellingOH! to visual brand identity. GoshOH!pun POH!p-Up pOH!rtals to the milajki dOH!main are treasure hunted and fOH!und under bright neOH!n signed arcade cOH!ncept spaces in majOH!r cities such as TokyOH!, Los Angeles, Paris, and Miami. The latest technOH!logy is integrated with attention grabbing windOH!w stOH!refronts IRL and OH!nline where the audience can Interact with vending machines and augmented reality in a thrilling treasure hunt and gamification experience. Featured and limited editiOH!n cOH!llectibles are on display. Jewelry can be custOH!mised and 3D printed as well as OH!ther accessOH!ries available for manufacturing on demand. An inspiring universe of storytellingOH! awaits to be explOH!red and enjOHyed!
STYLE FACTOH!RY BROH!ADCAST...
mi lajki style factOH!ry had the pleasure of cOH!llaborating with internatiOH!nal OH!nline retailer nelly.com to create an inspiring platfOH!rm of storytellingOH! to mOH!tivate designers to create within cOH!nceptual styling. 27 stylists got a unique OH!pportunity to participate in the prOH!ject. 18 aspiring students in mi lajkis styling Academy assisted 9 fashiOH!n stylists. Unique interpretatiOH!ns of the storytellingOH! was presented when each team was assigned a unique styling missiOH!n through a given one of a kind piece of jewelry. In addition there was a huge styling wardrOH!be available through selected and cOH!llaborating brands available att nelly.com. UK born superherOH!ine and celebrity stylist Alexis Knox hOH!sted each episOH!de and an expert jury appOH!inted the ultimate price for the winning stylist to Tito Frez in a final AD campaign distributed internatiOH!nally
MILAJKI + ANINE BING
In the Style FactOH!ry some previous magic was made together with danish / swedish model Anine Bing in a fairytale photOH!shoot bOH!nanza. Therefore we decided to re-invite the nOH!w acclaimed designer living in Los Angeles CalifOH!rnia to make some more magic together in a design cOH!laboration called Urban Hippie. Since the style of her fashion label in her OH!wn name is very simple and rock 'n' roll chic, she prOH!bably had to step a bit OH!utside her cOH!mfort zOH!ne (having crazy mad fun) designing a BOH!ld statement jewelry cOH!llection for milajki. An awesOH!me photOH!shoot was prOH!duced on set in Sweden resulting in a great campaign launched as a wild Fantasy Festival.
MILAJKI + ALEXIS KNOX
Alexis Knox is not OH!nly a British celebrity stylist to some mega superstars such as Charlie XCX, Miley Cyrus, Bruno Mars, Nicole Scherzinger, Ciara, Rita Ora, Jessie J, MIA, Tove Lo, Pixie Lott, Sky Ferreira, Miguel, Mollie King, Cher Llloyd, Little Mix, Grimes, Petite Meller, Ella Eyre, Melissa Steel, Daisy Lowe, Marina & the Diamonds, Nicola Roberts, Katy B, Jessie Ware, Adam Lambert, Hurts, Misha B, Mark Owen, Kimberly Wyatt, Viktoria Modesta, Craig David.... phuueeew! and the list gOH!es on and on. She was alsOH! a mi lajki gatekeeper and featured hOH!stess for the mi lajki style factOH!ry web TV series aired in 10 episOH!des for our cOH!llaboration with OH!nline international retailer nelly.com. AnyhOH!w we simply adOH!re her quirky sense of RAD styling and are humbled by her visit in the wacky wOH!rld of mi lajki and the style factOH!ry for dedicated accessory junkies. A magical few days of film and photOH!shoot productiOH!n where spent in Sweden for sure.
MILAJKI + JOSEFIN CRAFOORD
mi lajki Style FactOH!ry invited Josefin Crafoord to a design cOH!llaboration called BOH!dyparts. She is madly fabulOH!us and cOH!nfident wOH!man of style and alsOH! a famOH!us TV & RadiOH! HOH!stess in Sweden. She has an amazing sense of styling and alsOH! shares the aesthetics of quirky statement accessOH!ries making everyone smile in awe... The much raved about hand bangle was featured glOH!ssy magazines and TV shOH!ws such as IDOL.
MILAJKI + SANNA BRÅDING
Sanna Bråding is a famOH!us actress from Sweden previOH!usly invited to a few photOH!shoots in the milajki Style FactOH!ry for dedicated accessOH!ry junkies. Her mOH!st recent design cOH!llaboration was called GhettOH!fab and it featured bOH!ld leOH!pard jewelry pieces and POH!pular bambOH!o style hoops. She is OH!ften praised for her unique sense of styling and are a perfect match for making brave and colOH!rful fashiOH!n statements while mix and matching in an eclectic style.
MILAJKI + FLO + LE KID + ROCHELLE HOT16
Music cOH!llaborations include 10 happy jingles for the milajki Style FactOH!Ry TV Production aired in 19 countries through international online retailer nelly.com. Full features songs where recorded by US rapper Rochelle HOT16, and Swedish pop-duo Le Kid.