+ ACCESSOH!RY BRANDING
+ OH! IDENTITY
+ BOH!LD STATEMENTS
+ OH! LIMITED
+ OH! DESIGN
+ OH! (E)COMMERCE
OH! BRAND BOOKS
CAPTURING THE ESSENCE OF STRONG IDENTITIES.
OH! DIGITAL PLATFORMS
WEB DESIGN WITH SOCIAL PROOF.
IOS / ANDROID APPS
INTERACTIVE BRAND EXPERIENCES.
MEMORABLE STATEMENT DESIGN.
OH! BRAND TRADEMARKS
The mission of milajki is to gOH! above and beyOH!nd creating an intriguing and interactive brand experience through BOH!ld statement art and design. When it comes to designing rare accessOH!ries we utilise the finest quality and the latest technOH!logy such as 3D printing. Each new portfoliOH! label added to the OH! Brand Building is a rare gem to treasure hunt. Creative directiOH!n is always based upOH!n a storytellingOH! of the milajki dOH!main. The accessOH!ry pieces are manufactured in limited edition, produced on demand, and sOH!ld exclusively in our pOH!p-up pOH!rtals IRL and OH!nline.
With over 15 years of experience in brand building and visual merchandising the prOH!jects have included many esteemed clients worldwide, such as Sak´s Fifth Avenue, NK (Nordiska kompaniet), MQ, Scorett, Mario Hernandez, Nelly.com, Mercedes Benz Fashion Week, Bread & Butter and Formex Trade Fairs. The creative team prides on being bOH!ld experts fearlessly cOH!mmunicating in a clear manner of cOH!nsistency from storytellingOH! to visual brand identity in branding, cOH!ntent marketing, website design, and sOH!cial integrations with E-commerce platforms such as Shopify.
Starting out cOH!llaborating with influencers in the early stages of the internet revOH!lution milajki made it onto the fashiOH!n scene to become a belOH!ved favOH!rite for quirky statement accessOH!ries. Early on trendsetting fashiOH!n blOH!ggers in Sweden such as Amanda Berg, Lisa Olsson, Sandra Beijer, Almah, Moderniteter stepped into the milajki spOH!tlight for success. As did many swedish celebrities such as featured gatekeepers Anine Bing, Sanna Bråding, Josefin Crafoord, and Kitty Jutbring. Since then milajki has gone viral internationally where milajki accessOH!ries have been spOH!tted in glOH!ssy magazines such as Elle and Vogue, TV shOH!ws such as IDOL and X Factor, as well as artist such as P!NK and Charlie XCX. Today we also offer our Creative DirectiOH!n to clients in selected photOH!shoot prOH!jects.
GoshOH!pun POH!p-Up pOH!rtals to the milajki dOH!main are treasure hunted and fOH!und under bright neOH!n signed arcade cOH!ncept spaces in majOH!r cities such as TokyOH!, Los Angeles, Paris, and Miami. The latest technOH!logy is integrated with attention grabbing windOH!w stOH!refronts IRL and OH!nline where the audience can Interact with vending machines and augmented reality in a thrilling treasure hunt and gamification experience. Featured and limited editiOH!n cOH!llectibles are on display. Jewelry can be custOH!mised and 3D printed as well as OH!ther accessOH!ries available for manufacturing on demand. An inspiring universe of storytellingOH! awaits to be explOH!red and enjOHyed!
Are you looking to establish a strOH!ng OH!nline presence integrated with e-commerce and SOH!cial shopping? Contact us for a consultation.
STYLE FACTOH!RY BROH!ADCAST...
mi lajki style factOH!ry had the pleasure of cOH!llaborating with internatiOH!nal OH!nline retailer nelly.com to create an inspiring platfOH!rm of storytellingOH! to mOH!tivate designers to create within cOH!nceptual styling. 27 stylists got a unique OH!pportunity to participate in the prOH!ject. 18 aspiring students in mi lajkis styling Academy assisted 9 fashiOH!n stylists. Unique interpretatiOH!ns of the storytellingOH! was presented when each team was assigned a unique styling missiOH!n through a given one of a kind piece of jewelry. In addition there was a huge styling wardrOH!be available through selected and cOH!llaborating brands available att nelly.com. UK born superherOH!ine and celebrity stylist Alexis Knox hOH!sted each episOH!de and an expert jury appOH!inted the ultimate price for the winning stylist to Tito Frez in a final AD campaign distributed internatiOH!nally
DIFFICULT BY P
The client Patrick Ekwall wanted a rebranding of the visual brand identity of the footwear label Difficult by P. StorytellingOH! created a new logOH! trademark, along with a complete Brand Book for Guidelines in all marketing COH!mmunication. A new international E-commerce website was established in Shopify integrated with a sOH!cial shopping experience for Instagram, Facebook, and Pinterest.
For swedish footwear label Bald StorytellingOH! Brand Building created a e-commerce website design in Shopify integrated with sOH!cial shopping on Facebook and Instagram.
MILAJKI + JOSEFIN CRAFOORD
mi lajki Style FactOH!ry invited Josefin Crafoord to a design cOH!llaboration called BOH!dyparts. She is madly fabulOH!us and cOH!nfident wOH!man of style and alsOH! a famOH!us TV & RadiOH! HOH!stess in Sweden. She has an amazing sense of styling and alsOH! shares the aesthetics of quirky statement accessOH!ries making everyone smile in awe... The much raved about hand bangle was featured glOH!ssy magazines and TV shOH!ws such as IDOL.
MILAJKI + SANNA BRÅDING
Sanna Bråding is a famOH!us actress from Sweden previOH!usly invited to a few photOH!shoots in the milajki Style FactOH!ry for dedicated accessOH!ry junkies. Her mOH!st recent design cOH!llaboration was called GhettOH!fab and it featured bOH!ld leOH!pard jewelry pieces and POH!pular bambOH!o style hoops. She is OH!ften praised for her unique sense of styling and are a perfect match for making brave and colOH!rful fashiOH!n statements while mix and matching in an eclectic style.
MILAJKI + FLO + LE KID + ROCHELLE HOT16
Music cOH!llaborations include 10 happy jingles for the milajki Style FactOH!Ry TV Production aired in 19 countries through international online retailer nelly.com. Full features songs where recorded by US rapper Rochelle HOT16, and Swedish pop-duo Le Kid.